Posts that triggered memories of their past were popular among consumers aged 25 to 44. (Mintel)

The amount of time users spend reading your emails is decreasing. On average, users now spend only 9 seconds reading them, down from 13.4 seconds. (Litmus)

According to the data, 61% of consumers desire the capability to share their streaming profiles across multiple platforms to receive more personalized content. (Accenture)

What are the reasons for consumers abandoning purchases? 37% are doing so because of limited payment options, another 37% due to poor navigation and layout, and 33% are leaving due to slow speed. (Storyblok)

In terms of brand engagement, the newer generation represented by Gen-Z prefers it when brands share memes as a means of connecting more meaningfully with them. However, for the older generation of baby boomers, using humor as a means of engagement may not be as effective. (Gwi)

According to research, nearly 90% of consumers believe that having high-quality images of products is crucial. (nfinite)

According to a report, nearly half (46%) of consumers are affected by misinformation while searching for new purchases, which is a significant issue. As a result, 69% of respondents in the study prefer brands that actively combat misinformation. (DV)

IBM recently conducted a survey that revealed 37% of consumers have switched brands in order to safeguard their personal information. The survey also found that this figure increases to 68% in India, 43% in China, and 47% in Mexico.

In a recent survey, IBM found out that 37% of consumers have switched brands to protect their privacy. The number reaches 68% in India, 43% in China & 47% in Mexico.

85% of the consumers in a Twilio Report said companies should use first-party data only, but still, 81% of companies globally are dependent on third-party data. (2022, Twilio)

38% say it’s easy to contact brands, followed by 53% Millennials & 58% Gen-X. The surveyed marketers believe the numbers could be Yeg Jo. (2023, ruderfinn)