Content Marketing

Brands are refreshing & repurposing their old content to grow this year. It’s the year of recycling your content to compete with industrial changes & trends.

Introduction

Businesses are focused on building content marketing strategies that are more sustainable and require less hard work but more creative guidance. With AI-generated content taking over, Generic content is at its peak. Now, the need for creative & insightful content is increasing & will continue to do so.

Currently, the market size of the industry stands at $76.09 billion, and it is anticipated to increase by approximately 16%, reaching approximately $88.17 billion by the end of 2023.

Insight 1/9

The vast majority (83%) of companies are concerned about their budget regarding content production and are planning to increase it in 2023. (NP Digital)

Insight 2/9

Video content proved to be the most predominant format for Content Marketers to target and engage with new audiences. (Hubspot)

Insight 3/9

Approximately 66% (two-thirds) of people worldwide expect Branded Content to showcase empathy towards their values or themselves. (istock)

Insight 4/9

According to research, just half of content marketers prioritize enhancing content distribution as a means to stay competitive with their competitors.

Insight 5/9

More than four out of five content marketers prioritize the creation of superior content over outdoing their competitors. (MarketingProfs)

Insight 6/9

According to marketers, conversions (70%), quality of leads (60%), and website engagement (57%) are the top metrics for measuring content performance.

Insight 7/9

Adobe’s report shows demand for content grew 2x in the last two years and two-thirds of those respondents say the demand will increase 5x-20x in the next few years. (2023, Adobe)

Insight 8/9

Emerging Trends: Move towards brief content, less reliance on distributed paid content, and the utilization of AI and automation. (CMI)

Insight 9/9

r/marketingcurated top post of the week

Buyer personas aren’t demographics

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Content Marketing

Introduction

Insight 1/9

Insight 2/9

Insight 3/9

Insight 4/9

Insight 5/9

Insight 6/9

Insight 7/9

Insight 8/9

Insight 9/9

r/marketingcurated top post of the week

Buyer personas aren’t demographics

Top blog post of the week

What changed in, marketing & advertising in Q1 2023?

Join our newsletter for free

*NO SPAMS! YOU CAN UNSUBSCRIBE AT ANY TIME. NO HARD FEELINGS.

Refer to your friends

r/marketingcurated top post of the week

Buyer personas aren’t demographics

Top blog post of the week

What changed in, marketing & advertising in Q1 2023?

Join our newsletter for free

*NO SPAMS! YOU CAN UNSUBSCRIBE AT ANY TIME. NO HARD FEELINGS.

Refer to your friends

2K23

Menu

Content Marketing

Introduction

Insight 1/9

Insight 2/9

Insight 3/9

Insight 4/9

Insight 5/9

Insight 6/9

Insight 7/9

Insight 8/9

Insight 9/9

r/marketingcurated top post of the week

Buyer personas aren’t demographics

Top blog post of the week

What changed in, marketing & advertising in Q1 2023?

Join our newsletter for free

*NO SPAMS! YOU CAN UNSUBSCRIBE AT ANY TIME. NO HARD FEELINGS.

Refer to your friends

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r/marketingcurated top post of the week

Buyer personas aren’t demographics

Top blog post of the week

What changed in, marketing & advertising in Q1 2023?

Join our newsletter for free

*NO SPAMS! YOU CAN UNSUBSCRIBE AT ANY TIME. NO HARD FEELINGS.

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