2K23

Event Marketing

Human Interactions & culture building is becoming the main point of events. But How are marketers holding events & what are the main goals?

Introduction

Investment in events is growing as many industries are now more active than before the pandemic. This leads to more events & meets being organized to increase networking & build B2B connections that impact marketing. Also, brands are focused on using events to share their brand messaging in person to make sure the audience remembers.

Based on a survey conducted, it was found that 47% of the surveyed marketers believe that in-person events provide the highest ROI. (Splash, 2023)

Insight 1/10

The report reveals that 65% of the surveyed individuals confirmed an upward trend in spending on meetings, while 35% indicated that spending would either stay constant or decline. Furthermore, 10% of the respondents anticipated a surge in spending by more than 11%. (Amex, 2023)

Insight 2/10

To optimize the outcomes of events, it is vital to emphasize the significance of content repurposing and recordings. One effective strategy is to expedite the availability of recorded events to attendees. (Skift, 2023)

Insight 3/10

B2B vendors/providers and event planners are currently placing greater emphasis on prioritizing the level of engagement and quality of contacts beyond the scope of the actual events. (Emerald, 2022)

Insight 4/10

If provided with the appropriate tools, 81% of event planners would organize a greater number of events. (Splash, 2023)

Insight 5/10

Marketers are anticipating an increase in all aspects of events, with projected growth rates of 14% for Registration, 15% for Lead Generation, and 12% for ROI and Budgets. (Kaltura, 2023)

Insight 6/10

With regards to promoting events, email marketing is the most frequently utilized channel, with 87% of marketers using it to promote forthcoming events. (Zippia, 2022)

Insight 7/10

The Events platform's available engagement tools (43%), all-in-one solutions (42%), and integration abilities (38%) are the most critical factors that influence marketers' decisions to select it. (Kaltura, 2023)

Insight 8/10

Sweap's survey indicates that in-person events remain more vital to the success of companies compared to other formats. (Sweap, 2022)

Insight 9/10

Event marketers have reported that leadership comprehension of their challenges is meager, with only 20% affirming understanding. (Eventmarketer, 2023)

Insight 10/10

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Buyer personas aren’t demographics

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Buyer personas aren’t demographics

What changed in, marketing & advertising in Q1 2023?

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Event Marketing

Introduction

Insight 1/10

Insight 2/10

Insight 3/10

Insight 4/10

Insight 5/10

Insight 6/10

Insight 7/10

Insight 8/10

Insight 9/10

Insight 10/10

r/marketingcurated top post of the week

Buyer personas aren’t demographics

Top blog post of the week

What changed in, marketing & advertising in Q1 2023?

Join our newsletter for free

*NO SPAMS! YOU CAN UNSUBSCRIBE AT ANY TIME. NO HARD FEELINGS.

Refer to your friends

r/marketingcurated top post of the week

Buyer personas aren’t demographics

Top blog post of the week

What changed in, marketing & advertising in Q1 2023?

Join our newsletter for free

*NO SPAMS! YOU CAN UNSUBSCRIBE AT ANY TIME. NO HARD FEELINGS.

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2K23

Menu

Event Marketing

Introduction

Insight 1/10

Insight 2/10

Insight 3/10

Insight 4/10

Insight 5/10

Insight 6/10

Insight 7/10

Insight 8/10

Insight 9/10

Insight 10/10

r/marketingcurated top post of the week

Buyer personas aren’t demographics

Top blog post of the week

What changed in, marketing & advertising in Q1 2023?

Join our newsletter for free

*NO SPAMS! YOU CAN UNSUBSCRIBE AT ANY TIME. NO HARD FEELINGS.

Refer to your friends

Facebook

Twitter

Reddit

WhatsApp

r/marketingcurated top post of the week

Buyer personas aren’t demographics

Top blog post of the week

What changed in, marketing & advertising in Q1 2023?

Join our newsletter for free

*NO SPAMS! YOU CAN UNSUBSCRIBE AT ANY TIME. NO HARD FEELINGS.

Refer to your friends

Facebook

Twitter

Reddit

WhatsApp