Out-of-home is providing more ROI through social sharing & it almost feels like we need billboard mockups, not real-time screens. JK OOH is expected to reach its peak!
OOH, ads are acting more like Content Templates that go viral on social media if you utilize them right. The amount of shares OOH ads are getting on social media is amazing. And it means that In-person OOH Ads are impacting people enough to make them share. The same stands for DOOH Ads, brands are also getting collaborative with two niched brands partnering for combined Ad slots.
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