Social Media Trends
Short-term Engagement is not a goal for brands anymore. Everyone is making efforts to build long term brand engagement & community.
Introduction
It is the year Brands will understand the importance of strategy work required in social media & how it differentiates from social media management. The concepts of social media marketing are going to expand to help businesses do better marketing.
Instagram’s Own Vision: Adam Mosseri CEO shared that IG will work on making the platform more personal with features like IG notes & Upcoming Group features. Also mentioned they are working on fixing IG reels and Photos engagement. (CEO)
Insight 1/9
Updates to Instagram’s Creator Marketplace will help Brands & creators send payments within the app. (Post)
Insight 2/9
Instagram reels are heavily influenced by trending sounds and will continue to act like that. You can use these two free resources to find sounds: justcollab & reels tips.
Insight 3/9
The number of hashtags doesn’t matter in your Post. As the study by Social Insider suggests there is less than a 1% engagement difference with the usage of more vs fewer hashtags. It’s something to leave behind in 2022.
Insight 4/9
Instagram creator's preferred format is carousels & reels. In our own survey of marketers & creators, carousels are preferred due to elements of storytelling that they can expand on the topics + carousels are previewed 2 times in your feed by the algorithm.
Insight 5/9
Predicted Trends by Instagram: Climate Friendly Beauty Products, DIY clothing, and Digital Avatars representing various niches.
Insight 6/9
PPC Trends: Instagram advertisers have shown curiosity regarding the new Advantage + Ad format to market on Instagram alongside Facebook. But Instagram story ads are still one of the most preferred ad formats.
Insight 7/9
After 1.5 years of tracking, we predict Instagram KPIs will shift from likes to story views and comments. The average value of influencers will be a focus, with minimal platform changes expected.
Insight 8/9
Our Instagram survey: 16% of marketers will try to shift to new platforms, and 45% are going to stick with IG in 2023. 5% will only use IG for advertising & 32% will utilize IG but not as the main social channel.
Insight 9/9
Facebook’s Guide on how to get your content seen focused on telling businesses to focus more on your content’s shareability to grow your account. That’s the main growth driver, not the algorithm. (Report)
Insight 1/6
Facebook announced they condemn Watchbait, and Clickbait to make people watch the content from start to end. But the opposite is being practiced, most of the content going viral in various niches is the one keeping users hooked till the end of the video. (Meta)
Insight 2/6
Facebook isn’t attracting Gen-Z audiences while 7% of Gen-Z users on FB are planning to quit the platform this year. (Forrester)
Insight 3/6
Facebook users are using the platform as a new source more than users of any other platform. But Tiktok is catching up with the social media giant slowly and is predicted to take over this year. (Pew)
Insight 4/6
Facebook Ad Targeting options in the EU are predicted to suffer in 2023 due to new EU laws and regulations. (CNET)
Insight 5/6
You might see Facebook’s change to make the platform experience better with tests like sending fewer notifications and quiet mode on IG. The platform is moving toward real-time user demands.
Insight 6/6
Snapchat & AR
Snapchat’s AR report shows that two-third of AR shoppers tend to make easier decisions with help of AR. (Report)
Insight 1/4
Snapchat’s Sophisticated Lenses help to derive more brand awareness and influence purchase intent while simple lenses are less influential for a few niches. (AR)
Insight 2/4
Snapchat’s audience is mostly Gen-Z & millennials and the platform has 75% of those audiences. (Report)
Insight 3/4
Snapchat users are loyal to the platform. 51% of daily snapchatters age 16+ do not use TikTok every day, 41% do not use Facebook every day and 67% do not use Twitter every day. (Snap)
Insight 4/4
Twitter Ad spending is dropped more than 70% since Elon Musk’s takeover. This year it will be harder to gain the trust of advertisers back for Twitter. (Reuters)
Insight 1/4
As Elon Musk says, Twitter will be more honest about the advertising data to gain the trust of advertisers again. Recently Elon Musk has previewed platform insights in various presentations.
Insight 2/4
The platform is going through a lot of transitions but Elon promised various creators on the platform to have better monetization & content formats on Twitter. He will try to attract creators as much as possible.
Insight 3/4
50% of consumers in a survey said brands did great by boycotting Twitter after the Elon Musk takeover. (DIW)
Insight 4/4
Reddit is pursuing a visual content strategy, emphasizing video content and adding image comments to selected subreddits. The platform aims to be more visually engaging and compete with other social media platforms.
Insight 1/4
Reddit is making adjustments to its Ad platform as often many advertisers complain about bot traffic and it’s changing. Last year, Reddit launched more than 23 updates to its platform and recently launched the “Reddit for business” official website for Advertisers to learn about Reddit Ads.
Insight 2/4
Reddit is also constantly rehiring Silicon Valley employees from Meta, Pinterest & Youtube. These hirings tell us Reddit is still growing steadily and is a place to market your business & especially validate ideas.
Insight 3/4
Reddit has the most dominant US demographics with 50% of desktop traffic in 2022 from the US. (Post)
Insight 4/4
Pinterest to flourish this year in specific niches. Changes to Idea Pins to motivate creators, and Creator Funds program relaunching in 2023 for select individuals after discontinuation in Q4 2022.
Insight 1/7
In finance, Pinterest predicts up to 135% increase in content related to financial challenges like budget & savings.
Insight 2/7
In parenting, the increase of gender flag content is up-to +285%.
Insight 3/7
In travel, up-to 105% increase in train-related travel.
Insight 4/7
In beauty, clean scalp & hair color-related trends to increase more than 70% on the platform.
Insight 5/7
In entertainment, trends around house music to grow by 185%.
Insight 6/7
In fashion, romcom, sci-fi, & long sleeve content trends are predicted to increase.
Insight 7/7
LinkedIn launched "Focused Inbox" which defends against excessive cold outreach. While LinkedIn outreach remains effective for growth, improving the quality of automated outreach is necessary based on initial forecasts.
Insight 1/9
As we tracked, LinkedIn improved its search algorithm for better content in Q3 2022, focusing on relevancy to users using keyword-rich content. Expect to see more keyword-based content in 2023.
Insight 2/9
LinkedIn Post formats like document posts, polls & carousels lead are the most engaged formats while posts with links in them get the least amount of engagement. (Report)
Insight 3/9
33-% of thought leaders on LinkedIn believe that the overall quality of their content is excellent while only 29% C-Suite executives believe that for their content. (Edelman)
Insight 4/9
44% of posts that generated an emotional response had a better click through rate. (LinkedIn)
Insight 5/9
LinkedIn’s various representatives shared through their blogs and events their thoughts about content repurposing. One of the keys mentions where repurposing their LinkedIn live & webinar content as posts.
Insight 6/9
LinkedIn newsletters were one of the key formats utilized by B2B organizations to generate brand awareness and spread their messaging to their target audience in 2022 and the trend will continue this year.
Insight 7/9
The hiring rate in the US, India, Australia, and the UK has decreased since 2021 which has caused high activity on LinkedIn as a platform. The number of daily active users is increasing for the platform. (Talent)
Insight 8/9
The last trend I have tracked on LinkedIn is attracting Gen-Z users by focusing on creators who have been invited through programs, events, and creator mode. This has made it one of the most organic platforms after TikTok.
Insight 9/9
r/marketingcurated top post of the week
Buyer personas aren’t demographics
Top blog post of the week
Join our newsletter for free
Join 10656+ Marketers receiving, Social Media & Marketing News + Resources once a week.
*NO SPAMS! YOU CAN UNSUBSCRIBE AT ANY TIME. NO HARD FEELINGS.
Refer to your friends
r/marketingcurated top post of the week
Buyer personas aren’t demographics
Top blog post of the week
Join our newsletter for free
Join 10656+ Marketers receiving, Social Media & Marketing News + Resources once a week.